The Vision6 Email Marketing Certification launched in December of 2021 with a direct email to an ‘active Vision6 users’. As the Campaign Manager, I oversaw the ongoing digital promotion and success of the Certification Course in its initial 6-month paid ad run. Following the finalisation of the initial paid advertisement periods, the certification course received over 500 signups with an 80% completion rate.

Campaign Type: PPC, Education

Platforms: Google search, Google display, Facebook, Linkedin

Campaign Goal: Product Value, Customer Retention

Starting Campaign Run: 6-months