As Campaign Manager, I led the launch of Vision6’s first national brand campaign ‘Simply Reliable’ through a full-stack digital distribution process. The campaign ran for an initial 12 months with PPC, eDM, earned media, and social media placements. Following its initial run, the campaign received over 10 million impressions across all channels with an average frequency of 3.8 before the decision to reformat the campaign, to capture a new audience, was made.

Campaign Type: full-stack digital media

Platforms: Google search, Google display, Youtube, Spotify, Facebook, Instagram, Linkedin

Campaign Goal: Brand Awareness

Starting Campaign Run: 12-months