INTUIT TECHNOLOGIES| ACQUISITION & STRATEGY
Tasmanian-based Intuit Technologies acquired SureBridge, a Brisbane-based Managed Services organisation, in April 2020. As the existing SureBridge Marketing Coordinator, I oversaw the merger of Intuit Technologies and SureBridge’s branding in physical and digital marketing materials, as well as curated events and digital media plans to streamline the merger of the two organisations from a client-facing aspect.
Campaign Type: Rebranding
Platforms: Web development, digital media outlets, social media, events
Campaign Goal: Retention, Awareness
Starting Campaign Run: 6-months
Press release developed for Intuit Technologies to announce the acquisition of SureBridge in Brisbane. The release was distributed to key Information Technology digital media outlets across Australia and swiftly picked up for online publication, as listed below.
Following the successful digital launch of ‘SureBridge: an Intuit Technologies Company’ in May 2020, I continued the cohesive rebranding activities by inviting key SureBridge & Intuit Technologies clients to a VIP luncheon hosted at iconc Brisbane venue, Moo Moo’s. The follow proposal was drafted to Dell Technologies, a key partner of Intuit Technologies, to sponser the luncheon and approve the developed event campaign plan,
Acquisition Launch Event | Dell Technologies x Intuit Technologies
As the Marketing Coordinator overseeing SureBridge’s branding integration with Intuit Technologies, I developed the below strategic marketing and digital media plan to be executed across Intuit Technology offices in Brisbane, Sydney, Tasmania, and Melbourne.
Intuit Technologies Digital Media Strategy
