Lefty’s Music Hall by Hallmark Group reopened to the public in February 2020 following management discrepancies under previous ownership. As an Account Executive with McCann Australia, I was given a one-month turnaround alongside my team to draft and execute a launch party strategy to satisfy the client’s request for brand awareness as well as manager potential media queries regarding the venue’s previous ownership. The launch event was structured using exclusively earned media through local outlet coverage, social media posts, and social media influencer promotion.

Campaign Type: Activation, PR Earned Media

Platforms: Facebook, local news outlets, Instagram, influencers

Campaign Goal: Brand Awareness, Lead Generation

Starting Campaign Run: 1-month